| Business Plan for Company Name at: Date
Address ________________________________ Phone ___________ Email ________________ |
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Vision |
This section should articulate your hopes and dreams for the business.
What are you building? What do you see this business becoming in x years? How do you plan to grow the business and to what degree? For example, will you hire employees, open up branch outlets, or take the business public? |
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Business Overview (or Mission) |
The business overview or mission should describe how you intend to achieve your vision. For example:
What services will you provide? What is your target market—who will buy your services? How will your service offerings address the needs of customers, for example, what is your unique selling proposition? How will you provide your services? Will you offer your services online, or at a business location? |
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Pricing Strategy |
The pricing strategy section needs to demonstrate how your business will be profitable. Summarise your projected revenue and expenses:
How much will you charge for your Goods or services? Briefly describe how your pricing will be competitive enough to attract customers but be high enough to generate a profit after subtracting expenses. Consider breakeven analysis and pricing strategies. |
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Advertising and Promotion |
This section describes how you intend to get the word out to customers about your services. For example:
What are the most efficient ways to market your good or services? For example, will you market them via a business website, email, social media, or newspapers? Will you use sales promotional methods such as pricing discounts for new customers? What marketing materials will be used—business cards, flyers, or brochures? What about referrals? |
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| Objectives |
This section lists your objectives and metrics for success by time frame, as well as potential questions or challenges. For example: Capture 20% of the local market share by year end Gain five steady customers in the first six months of operation Earn a net income of $50,000 for the first fiscal year List any obstacles or concerns, for example: Winter season or poor spring weather reduces demand for landscaping services. |
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Action Plans |
Briefly describe the action items needed to achieve your objectives, using milestone dates. For example:
By “date” a fully-equipped home office will be completed. By “date” business licenses and insurance acquired. By “date” purchase of delivery van negotiated with dealer. By “date” launch business website with description of services and price list. By “date” social media marketing plan in place and potential customers connected via Facebook and LinkedIn. By “date” subscribed to cloud-based accounting software and setup customer invoice templates. Describe possible solutions for any potential obstacles: If landscaping services cannot be delivered due to bad weather, look into providing other services such as snow clearing or tree pruning. |
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Template provided from https://www.thebalancesmb.com/
